There are certain advantages the small-scale pizza business has over the big chain pizza distribution company.
In America, less than 30% of the pizza businesses are owned by individuals, as the rests are group of chain pizza businesses. The pizza business is believed to run up billions of dollars in revenue in America. Thus making it a very lucrative business. There is a high demand for pizza as Americans consume lots of pizza, so the market is a huge one.
The competition is highly intense, especially as the small-scale pizza business strives to compete with the much bigger pizza businesses. You will see various antics and marketing strategies used by pizza businesses to outsmart one another to attract customers.
In this article, we will be looking at the advantages small scale pizza business has over the big pizza businesses.
1. Direct contact with customers
The small-scale pizza business which is usually owned by one man has direct contact with the customers. That is the owners can relate on one on one basis with his customers, understand their needs and easily adapt his business to meet those needs. As for big pizza chain businesses, they are run by shareholders who have no direct link with the customers and may not fully understand their needs. This makes fast-changing decision difficult as you have to get all shareholders to agree
2. Cultural understanding
Small-scale pizza businesses, unlike large-scale ones, are located in a small locality and thus can adjust their business to meet the cultural needs of the people. This can be difficult for large-scale businesses to do as they have a standard brand across all their locations to keep up with. For example, if you open a pizza business in an Italian dominated community, you have to make pizza to suit the Italians.
3. Popular among locals
The small-scale pizza businesses are very popular among locals. One of the reasons might be because they are usually owned by someone in the community. Therefore, there is a familiarity between the owner and the locals which might lead to more patronage.
4. Generation link
This is related to old small-scale pizza businesses that have been in the locality for years. Most of the present generation probably visited and ate pizza there when they were young. This pleasant memory and the hunger for a familiar recipe will keep locals coming back to get those pizzas. Some local restaurants have moved and run from one generation to the other offering the community much-needed services.
5. Icon in the community
Some iconic places will remain evergreen in the eyes of the locals. This relates to that old small-scale pizza businesses passed on from one generation to the other. There is no way a new big chain business will replace such an emblematic place. The place tells the story of the community, and it is patronized for its iconic status.
Localized small-scale pizza businesses such as this exist all over America. They share stories of a community culture and history. Pizza Vancouver is part of those small-pizza businesses