Pizza marketing is something you have to take very serious if you are into pizza business in any way.
Americans consume a very high percentage of pizza daily in the world. It is also believed that the pizza business runs into billion of dollars monthly.
Furthermore, with thousands of pizza business in America, you will have to find a way for your pizza business to stand out. Pizza Vancouver is just one of the numerous pizza businesses in America among individuals and chain pizza businesses. So a proper marketing strategy should be strategize to maximize exposure of your business.
In this article, we will list and discuss six strategies for your pizza marketing:
1. Proper Use of Image
You should ensure you use a very nice, mouth watering image for your campaign in promoting your pizza business. The proper use of image for your pizza marketing, will attract people by using the most sensitive organ, which is the sights. You should choose a nice image not only for your billboard, but also for your website and any promotional pamphlet.
2. You Should Offer Combo Package Deal
You should offer combo package when you give out pizza orders. You should do this by offering something along with the pizza, when people come to your restaurant or order takeout. This will make your customers feel they are getting more than pizza for same price. You might decide to add extra cheese or a soda along with the pizza. This will also encourage people to patronize you.
3. You Should Offer Coupon Deal
Another way you can carry out pizza marketing for your pizza business is by offering coupon deals. This is a good way to drive more foot traffic to your pizza restaurant. However, you should run the pizza coupons that avoid it being abused by customers.
4. Reward Your Loyal Customers
There will consistently be some few regulars who frequent your pizza restaurant, an excellent marketing strategy for your pizza business is to reward such people. This is because the best marketing strategy is word of mouth, and these loyal customers will constantly pass out favourable news about your business. This will also encourage more people to visit your pizza restaurant.
You can reward your loyal customers by offering them free meal or giving out gifts.
5. Running an Online Marketing Campaign
The Internet is such a great way for marketing your pizza business as you can reach unlimited numbers of customers. You should create a website to launch your pizza business online, run a appropriate email and social media marketing campaign.
This will enable to grow your business on-line as your take your pizza marketing on-line.
6. Sponsoring Local Events
Another way for pizza marketing to raise much-needed awareness for your pizza business is by sponsoring localized events. You can sponsor the local community football team, or offer community service such as a free meal. This will not only get your business much needed exposure to the local community, but you will now be accepted as among them which can increase patronage.
The above Pizza marketing strategies are ways in which you can get your pizza business more exposure. And also encourage more visitors to patronize your business.
One of the important decisions involved in opening a pizza business is the location of your pizza restaurant.
The location of the pizza restaurant will go a long way in determining the success of the restaurant. You will not make money in an isolated environment, so it is essential your business is located in a very populated place. In addition, your location for your pizza restaurants should have an adequate parking space and easily accessible in and out.
You should also consider the people in the location of pizza restaurant, is the location a residential place for family? Or is it a working environment and what kind of workers? If your pizza restaurant is located in a functional environment, it will be more profitable it isolated in an open industrial area. When we say open industrial area, we mean a place where the workers can go out to get lunch outside the company.
Big pizza restaurants like pizza Vancouver took advantage of locating their restaurants in choice location in the city. This advantage helps in increasing patronage.
In this article, we will be discussing some places that will be very suitable location for pizza restaurant. These places are much more open with a lot of traffic in the area. The best places for pizza restaurants include:
1. Residential Area
This is a extremely good location for pizza restaurant, as you have family who will love to hangout in a very friendly neighborhood restaurant. Furthermore, you can easily attract them by organizing some family special events. You will as well have the opportunity to get home delivery orders.
2. College Campuses
College campus is the best location for a pizza business, as the student does patronage fast-food restaurants more. The truth is that students do hardly cook and mostly eat out, so businesses will take advantage of this and provide a ready made meals for them. Another advantage of this location for your pizza business is that students make lots of orders. They make orders for pizza when hungry, when having a party or studying together. So there is a huge potential in locating your pizza restaurant in a campus.
3. Close to a Recreational Park
A good location for pizza restaurant is close to place with a high-traffic flow, and this isnthe case of a park. Hundreds of people visit the park daily for recreational purposes, and a pizza restaurant will make a nice relaxing spot as they enjoy themselves to a tasty pizza.
4. Shopping Mall
Shoppers are wiling to spend, and shopping can be a very daunting task thus shoppers need a place to eat and regain energy. Right? Shopping mall is a good location for pizza restaurants as they are much traffic of people willing to spend money.
5. Business and Company District
Locating a pizza restaurant in a business district is a sure way of making money as you are most likely to cater for their lunch. They most likely to visit your restaurant for a quick breakfast takeaway to the office and for lunch. They are also likely to order for delivery of pizza as they work overtime at the office.
These are just some of the best location for your pizza business for making profit.